This study provides a snapshot of baseline pricing structures for digital news subscriptions at 100 U.S. The median digital subscription price was $2.31 per week. The weekly price of digital access for the 100 sites ranged from $0.46 to $7.85. The sample comprises newspapers from 41 states and Washington, D.C. This digital content access includes but is not limited to websites, mobile applications, and print newspaper replicas, or e-editions. $10 per month is the median price of digital subscriptions at US newspapers Tweet ThisĪs a research fellow for the American Press Institute, I examined prices of digital content subscriptions at 100 newspapers across the United States to understand how much they charge for subscription access to their digital content, and whether variables including market size, circulation and ownership are related to price. Given these declines, the primary way to sustainably increase revenue for these formerly print-only news organizations is to entice subscribers to pay for a digital subscription - but at what price does that occur? And according to Pew, the newspaper industry saw “a double-digit decline in advertising revenue” in 2016, and its $18 billion in revenue is just more than a third of the estimated $49 billion it was worth a decade ago. market, no other digital advertising platform had a market share above 5%, Reuters reported in July.
Additionally, Facebook and Google take in the majority of online advertising revenue. That analysis found weekday and Sunday print circulation numbers fell to their “lowest levels since 1945.”Īdvertising has also taken a revenue hit, as unlimited web space has driven down the cost of online ads that previously were worth much more in print.
daily newspapers in 2016 declined for the 28th consecutive year, according to a 2017 Pew Research Center analysis. In its place, newspapers are pursuing new revenue growth through digital subscriptions. The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading.
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